The jewellery brand Thomas Sabo was founded in 1984 by the same person and is fully called Thomas Sabo GmbH & Co. KG. The trained precision mechanic founded the company in Lauf an der Pegnitz and now offers jewellery, beauty products and watches. At first, Thomas Sabo only sold imported jewellery from Asia, but then developed its own jewellery collections together with the graphic designer Susanne Kölbli. She is still responsible for the jewellery brand today as Creative Director. In 1998, Thomas Sabo opened its first store in Frankfurt am Main and nowadays the distribution takes place through its own shops, online and with the help of retail partners. Twice a year, the brand launches new watch and jewellery collections, which include jewellery pieces such as bracelets, rings and necklaces. With the Rebel at heart collection, Thomas Sabo created its own men's line in 2007. The charm bracelet was also reinterpreted in 2006 and the Charm Club collection was launched to match. Thomas Sabo takes inspiration from a wide range of influences and its designs are usually a little more youthful, colourful and also rich in contrast. The pillars of the company's success are its diversity, quality and trend sensibility. The brand and the designs are legally protected worldwide. Together with his family, Thomas Sabo has founded the new brand Saboteur, which focuses on watches and piercings in addition to various pieces of jewellery.